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Blog · · 4 min read

What a private search engine actually has to give up

Anyone can put the word private on a search box. The more useful question is which features a search engine gave up to earn it, because personalisation and privacy genuinely trade against each other.

No search history tied to you

Marisei does not keep a per-person log of what you searched for. There is no query history page, because there is no query history to show you. That also means we cannot offer 'resume where you left off' or recommendations built from your past searches — a real feature we do not have.

No behavioural profile, so no personalised ranking

Results are ordered by what fits the query and, in local search, by distance from the area you chose. They are not reordered based on what someone like you clicked last week. For most practical searches — a tyre shop, a camera store, an opening time — this makes almost no difference.

Analytics only with consent

We do measure aggregate usage — which pages get visited, whether searches are completing — because a product with no measurement is a product that quietly breaks. That measurement is gated behind consent and is aggregate, not a per-person timeline.

Location is asked for, not assumed

Local and map searches need to know roughly where you are, so Marisei asks the browser rather than inferring a profile. Decline and you can still search by typing an area name instead. Nothing about the location is retained as part of a personal record.

More from the blog

  • Local search is where fake sites do the most damage

    Urgent local searches — a locksmith, a tow truck, roadside assistance — are the ones people click fastest and check least. That is exactly why the trust check sits in front of them.

  • Why Marisei hides a result it cannot verify

    Most search engines show everything they find and leave the judgement to you. Marisei fails closed: if a site's trust assessment does not come back clean, the result never reaches your screen.